"I want my whole executive team to get coaching." -- Conversation with Jesse Mecham from YNAB

A Podcast for Coaches - A podcast by Mark Butler

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My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kinds of coaching and training he and his team use. Jesse shared a few big insights, including:1. He's happy to pay for expensive coaching for members of his executive team.2. Every employee at YNAB has a Training and Development budget they can spend on books, courses, and conferences.3. Jesse was a member of a "CEO club" whose structure is ideal for coaches who'd like to connect with the leaders high-revenue companies.4. There's a well-established market of high-income people who are happy and excited to pay for all kinds of coaching and training. This is a good one--it's always nice to get a civilian's positive perspective on the power of coaching.