197: BOAT Briefing: what superyachts can learn from the America's Cup

For this week's BOAT Briefing, we return to the stellar line-up of speakers at the recent Superyacht Design Festival in Kitzbuhel, Austria. On day two of the event, Simon Schofield, CTO of BAR Technologies took to the stage to reveal his company’s cutting-edge, tech-led approach to design, which was born in the America’s Cup. He tells us how their outside-the box developments can be applied to the wider marine industry, and why the design process is "no longer restrained by human thought". Superyacht Design Festival Highlights: https://www.boatinternational.com/luxury-yacht-events/superyacht-design-festival/sdf-kitzbuhel-summary-2024 Wild Water: Test driving the custom Spirit BARTech electric foiler: https://www.boatinternational.com/yachts/12-24/spirit-yachts-electric-foiler BOAT Pro: https://www.boatinternational.com/boat-pro Subscribe: https://www.boatinternational.com/subscriptions Contact us: [email protected]