This Startup is Turning Investing into a Lifestyle Brand

The financial services industry in Japan is pretty unsophisticated. There are relatively few options for brokerages and mutual funds, and what options there are tend to be expensive. Furthermore, since pensions and taxes are generally handled by the employer there is not much reason for the average Japanese to think much about investments. Jin Nakamura of  Money Design is trying to change that with a very interesting strategy. In a market that is dominated by price competition, Money Design has set out to create a premium lifestyle brand that has nothing to do with finance. And it’s working. Money Design has become the largest robo-advisor service in Japan and is partnering with some of the largest banks here. It’s a fascinating story, and I think you'll really enjoy it.