How to Win High Level Shortlist Interviews (Sales Presentations) Part 7

This is episode seven of our 12-episode series on how to win group sales presentations. Before the Christmas and New Years break, the last couple of sessions were about inserting case studies into your presentation as evidence that your potential clients can get what they want if they do what you want. I introduced a concept that I call an action/benefit statement. Just as a review, you'd tell a compelling case study. Then, add a call to action at the end. This call-to-action is anothe...