Nothing Gets Sold Until the Story Is Told with Steve Multer

STEVE MULTER is a veteran corporate spokesman and trainer for more than 100 global brands, including Cisco, Panasonic, Siemens, Fujifilm, HP, NTT Data, and Bayer. He is known as the chief storytelling officer for these and other brands. I wanted to have him on as a guest to give us a few tips on how to become better storytellers and use stories as a way to communicate more effectively and create more persuasive presentations. During the interview, Steve explains what a corporate story is. He...