CRO Box, Mark Wayland: Forging Positive Sales Cultures

Guest: Mark Wayland, Chief Revenue Officer at Box In this episode, we cover: The importance for a sales leader to hone sales operation and strategy skills. (3:01) ... How sales has changed as technology evolves. (9:37) ... How Box is changing how people work through cloud content management — and why sales leaders should focus on forging a positive workplace culture. (18:25) ... Selling across segments: Box's go-to-market strategy. (24:29) ... Why Box aspires to be a ‘trusted advisor’ to enterprise businesses. (27:16) ... How remote work during the COVID-19 pandemic has made it more difficult for Mark to make personal connections with his sales team. (31:27) ... ‘You have to fail a lot in order to succeed': How Mark defines grit. (33:58) ... 'Land, adopt, and expand': Box's future plans for growth. (43:03)