CRO DataStax, Harry Ault: The Three Steps to a Successful Tech Company Turnaround

Guest: Harry Ault, Chief Revenue Officer at DataStax In this episode, we cover: Harry's experience moving to Australia for a job in his early 20s — and the importance of seeking out new learning opportunities. (3:49) ... Adapting to change: The relationship between curiosity, taking ownership, and grit. (8:18) ... Learning from failure and the galvanizing impact of company cultures. (12:10) ... Changing company strategy, go-to-market, and external perception: Harry's three steps for a tech company turnaround. (17:46) ... 'Make change in hours': The benefits of fostering a non-hierarchical, mission-oriented company culture — and the importance of listening to customer feedback. (21:31) ... Transitioning from legacy to SaaS: Why DataStax separated its SaaS sales team from the organization that works with its legacy customers. (26:38) ... 'Elevating our sales capability': Growing a successful SaaS go-to-market strategy by focusing on product demonstration and partnering with customers. (31:07) ... Communicating a product's value to a customer by personalizing a hands-on demonstration as a salesperson. (38:22) ... How Harry defines the word grit. (42:41)