VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market

Guest: Dana Worth, SVP, Commercial at Plenty; former VP of Sales at Impossible Foods In this episode, we cover: 'What makes meat, meat?': Why Impossible Foods is working towards eliminating the use of animals in the food system by 2035. (3:28) ... The factors behind Dana's decision to join Impossible Foods in 2015. (9:22) ... Partnerships with high-credibility and meat-forward chefs: Impossible Foods' early go-to-market strategy. (13:11) ... ‘True believers’: The benefits of having a unifying mission as a company. (23:13) ... How Impossible Foods analyzed its organizational structure as its products became more commercially successful. (28:32) ... The supply and demand challenges Impossible Foods faced when the Impossible Burger 2.0 became a massive success in 2019. (31:28) ... Impossible Foods’ current strategy for selling its product direct-to-consumer — and why its main competition isn’t other plant-based meat companies. (39:18) ... How Dana defines grit. (45:33)