From Awareness to ROI: Marketing Strategies to Grow Your Orthodontic Practice

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I am joined by special guest Dr. Leon Klempner from People + Practice. In this episode, we are diving into the world of marketing in the ever-changing landscape of orthodontics. There is a lot to cover. Let’s get into it! Summary Leon, a retired orthodontist and co-founder of People + Practice, discusses marketing strategies for orthodontic practices. He emphasizes the importance of messaging and differentiation in marketing efforts. Leon explains the concept of a marketing funnel and the various tactics that can be used at each stage, from creating awareness to capturing leads. He also highlights the need for a user-friendly website and the use of digital tools to enhance the patient experience. Leon emphasizes the importance of tracking the effectiveness of marketing dollars and taking a holistic approach to marketing. People + Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence. They have a data-driven approach and aim to provide a 6-10x return on investment for their clients. Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies. They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence. People + Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results. https://www.pplpractice.com/https://www.facebook.com/pplpracticehttps://www.instagram.com/pplpractice/https://www.linkedin.com/company/people-&-practice/ Takeaways Messaging is the key to effective marketing in orthodontics.It is important to identify a differentiator that sets your practice apart from the competition.A holistic approach to marketing is essential, covering various tactics such as awareness ads, traffic ads, and SEO.A user-friendly website and digital tools are crucial for enhancing the patient experience and increasing conversion rates.Tracking the effectiveness of marketing dollars is important, and a focus on generating educated and ready-to-start leads is key.Differentiation and messaging should be the foundation of marketing efforts, with other tactics supporting and reinforcing the core message.People in Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence.They aim to provide a 6-10x return on investment for their clients.Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies.They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence.People in Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.Chapters 00:00 Introduction and Background03:24 The Importance of Messaging and Differentiation07:49 Enhancing the Patient Experience with Digital Tools12:40 The Role of Differentiation and Messaging20:53 Maximizing ROI with People + Practice23:44 Startup Success with the Startup Plus Program29:35 No Leaky Buckets: Covering All Marketing Bases