Zeta's Athena: AI Agent Boosts Stock Amid Market Swings

Zeta Global's stock got a bump after unveiling Athena, a voice-powered AI assistant for marketers promising personalized insights and smarter decisions. While the market rallied on easing US-China trade tensions, Zeta's modest 1.1% gain suggests Athena hasn't fully swayed Wall Street despite its potential to reshape marketing tech. Is this AI innovation enough to pull Zeta out of its slump and dominate the competitive software landscape?The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.