EP 20 - What Would it mean to be a Certified Marketing Ops Professional?

Text us your thoughts on the episode or the show! One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about: the inconsistent definition of Marketing Operations, when should certification come into play, should there be tiers or different tr...