The Retail Media Performance Gap Is Even Wider Than We Thought!

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency issues within the industry, as many networks fail to provide clear return on investment (ROI) metrics, fostering distrust among advertisers. To close the performance gap, improvement in measurement capabilities and data transparency is essential. The episode explores which networks are likely to make necessary investments as the industry faces its first growth slowdown.Link to Kiri's previous Forbes post about Transparency in Retail Media: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-resultsLink to the Path To Purchase Institute & Transunion study results shared in this episode: https://p2pi.com/2025-p2p-trend-report-transunionLink to Digiday article, 'Retail media networks under scrutiny amid calls for transparency and accountability' : https://digiday.com/marketing/retail-media-networks-under-scrutiny-amid-calls-for-transparency-and-accountability/CHAPTERS:(00:00) About Today's Topic(00:31) About the Show(00:53) Introduction to Retail Media Network Ratings(01:34) Top Performers: Amazon Leads the Pack(01:59) Struggles of the Long Tail Networks(02:40) Middle Tier Bright Spots: Kroger and Instacart(03:09) Industry Insights: Performance Gaps and Transparency Issues(05:40) Challenges and Future Outlook(06:12) Conclusion: The Path Forward for Retail Media Networks(06:51) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing