125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel

Sports Marketing Machine Podcast - A podcast by Jeremy Neisser

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Send us a text Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert. Key Topics Covered: Why more traffic isn’t...