72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay

Send us a text In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses and increasing ticket usage. Additionally, he shares insights on the Ultimate Toolkit program for sports management students and the Unlimited ...