77 - How to Turn Single Game Buyers Into Multi-Game Buyers

Send us a text Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year. To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a discount or special opportunity for another game. This strategy works because it strikes when the fan is still excited about the game, it is specific to th...