78 - What If Nothing is Working? How to Adjust Your Marketing Strategy

Sports Marketing Machine Podcast - A podcast by Jeremy Neisser

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Send us a text In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses, and not setting goals for major promotions. Jeremy emphasizes the importance of group sales as a fixer for teams and shares his experience with...