82 - How To Measure Advertising Effectiveness The Right Way

Send us a text In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphasizes the importance of looking at new customer acquisition and return customer metrics to understand the effectiveness of marketing efforts. He s...