83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts
Sports Marketing Machine Podcast - A podcast by Jeremy Neisser

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Send us a text The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, w...