84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson

Sports Marketing Machine Podcast - A podcast by Jeremy Neisser

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Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on the importance of customer feedback, creating a culture of continuous improvement, and innovating hospitality during economic downturns. He emphasi...