EP 170: Leveraging Press to Fill Her Mental Health Group Practice with Dr. Brook Choulet

In a field that’s often slow to change, Dr. Brook Choulet is redefining what modern psychiatry can look like. Tune in to this week’s episode where I sit down with Dr. Brook—founder of Performance Psychiatry, speaker, author, and the go-to psychiatrist for high performers and pro athletes. We get into the real story behind her rise: why she trademarked her brand early, how she started hiring before she was fully licensed, and what it actually looks like to run a team of 10 and stay calm doing it. She’s not just practicing psychiatry—she’s redefining how it's delivered. From her concierge model to her love of systems and structure (yes, she keeps her inbox below five emails at all times), Brook shares what it takes to scale smart, avoid burnout, and stay in alignment with your bigger mission. Whether you’re dreaming of starting your own practice or scaling to the next level, this one’s full of gold. Topics Covered in this Episode: 2:50 - How Dr. Choulet saved thousands on her trademark and rebranded with intention 7:30 - The deeper meaning behind “Performance Psychiatry” and who it’s built to serve 10:00 - Why Dr. Choulet invests in publicity over ads—and how that’s built long-term brand trust 11:27 - The schedule shift that changed everything for her energy and focus 16:10 - The real story behind her concierge model and how she sets boundaries while staying accessible 19:33 - What inspired Dr. Choulet to write The Ultimate Private Practice Playbook—and what’s coming next   If you want to learn more about Dr. Brook and connect with her, visit her website at www.brookchouletmd.com and follow along on Instagram at @brookchouletmd. Whether you're scaling your own practice or just inspired by high-level thinking, her journey is one to watch.   Resources Mentioned: Connect with Dr. Brook: www.instagram.com/brookchouletmd/ Visit Dr. Brook’s Website: www.brookchouletmd.com Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle