EP 172: How to Reach Millions with Your Therapy Podcast with Joe Sanok

Are you treating your podcast like a passion project or a business strategy? In this episode, I sit down with Joe Sanok—host of the wildly successful Practice of the Practice podcast—to go behind the scenes on how he built a show that brings in over 100,000 monthly listeners, generates $300K a year in sponsorships, and has opened doors to life-changing opportunities. If you've ever wondered what it actually takes to grow, monetize, and sustain a podcast long-term—this one’s for you. Joe shares the exact mindset shifts, marketing strategies, and behind-the-scenes systems that helped him scale from a DIY mic setup to a full-scale media business. We talk about everything from audience building to securing high-value sponsorships, the truth about podcast plateaus, and why being a guest on other shows is one of the most underrated growth hacks. Whether you're podcasting already or still dreaming about starting, you'll walk away with a clearer vision for what's possible—and how to get there. Topics Covered in This Episode: 5:00 - The real question to ask yourself before trying to grow your podcast 10:31 - 3 game-changing upgrades for increasing downloads 16:02 - Why guesting on other podcasts may be more powerful than promoting your own 18:54 - Joe’s system for pitching and closing high-dollar sponsorship deals 22:30 - How to talk to sponsors in a way that builds long-term partnerships 26:08 - When—and how—to start reaching out to sponsors, even with a small audience 27:22 - The process behind building a show with real staying power   Needing more private pay clients? Be sure to watch my free training that walks you through exactly how to start attracting the right clients and filling your caseload with ease—no complicated marketing funnels required. You can watch it here. And if you want to connect more with Joe Sanok, check out his Practice of the Practice podcast wherever you listen or learn more about his work at PracticeofthePractice.com. Resources Mentioned: Needing more private pay clients? Watch my free training: https://enterprenueral-therapist.squarespace.com/config/?frameUrl=%2Ffree-webinar Connect with Joe on Facebook: https://www.facebook.com/PracticeOfThePractice/ Connect with Joe on LinkedIn: https://www.linkedin.com/company/practice-of-the-practice/ Instagram Connect with Joe on Instagram: https://www.instagram.com/practiceofthepractice YouTube Check Out Joe’s YouTube Channel: https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng