How to embrace the uncertain future of product — Erica Wass (Product Consultant)

Erica Wass, Principal Product Consultant at Brainmates, joins the Product Experience podcast to share pragmatic tools for building strategic foresight into your roadmap. From horizon scanning to backcasting, this episode explores how product teams can harness future-focused techniques—bolstered by generative AI—to improve decision-making, resilience, and impact. Chapters: 0:00 – Why foresight matters in product 1:00 – Introducing Erica Wass 2:30 – How product is changing 3:45 – The value of ...