The Marketing Myth: When More Sales Don't Equal More Money

Episode Summary: In this episode of Kitchen Notes, Meg dives into a crucial topic for bakery owners struggling with profitability: the myth that more sales always lead to more profit. Drawing from personal experiences and lessons learned with her bakery, Spilt Milk, Meg emphasizes the need to deeply understand your costs, price your products correctly with healthy profit margins, create a profit-first budget, and have a plan for monitoring numbers/taking corrective action. She outlines practi...